Blogging for small business (presentation and video) Costa Women IWD 2017
Today I attended the Costa Women International Women’s Day conference in Marbella and delivered a short presentation about blogging for small business. This article is a resource for the Costa Women who attended.
Blogging for small business
Grab a pen and paper and make notes of the useful tools as we go through our blogging for small business presentation.
I have been blogging for what seems like a lifetime, my current blog has over 600 articles, and over time I have learned a lot about blogging and will continue to do so for some time to come. These are some of the key points
- Be clear about your why
- Use a well-known technology platform like WordPress – it’s free, and I refer to it as your framework
- There is a free version to help you get started www.wordpress.com (FREE) www.yourname.wordpress.com
- Then you can buy a domain name and host your own site. I use Siteground (affiliate link)
- Get a great theme. This is what I refer to as the clothing for your website. I use Thrive Themes which has an annual subscription fee, but there are many free ones
- Thrive have lots of fab plugins, such as a quiz builder, content builder and leads. This means that things will work together and be more secure
- Have a plan. I write my blogs around things that I want to sell (books, courses, and consultancy). In other words, I have a call to action
- Always be thinking what next and be planning for that while you are doing your now stuff
- Create a set of categories that are your repeatable themes
- Be open to ideas and always be aware of what is going on that could make a great blog
- Brainstorm and then write up your list and plan
- Stay focused on your ideal reader
- Have a swipe file – using a notebook and Evernote
- Coschedule headline analyser is great for helping you with good headlines (free)
- Think about search engine optimisation (SEO) – how does your ideal reader find you? Yeost SEO plugin is good for this
- Webtexttool (also for SEO) which is not free is brilliant and sits inside your blog as you write it
- Think about your subject and what you can do to enhance your reputation as an expert on these topics
- Share your videos, other people’s videos, add in quotes and image quotes, use infographics, make your content shareable and add in fun things like quizzes
- Use fabulous images free sites include Pixabay and Unsplash and paid for DepositPhotos. Be sure to SEO these images and credit the artist
- www.canva.com is a wonderful place that has a free and paid for version that will enable you to make great graphics
- Use a tool like Coshedule Calendar to take the pain out of scheduling and sharing your content
- Always think – repurpose. Write once and use many times
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