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Getting connected to your book - craft the book blurb

Getting connected to your book – craft the book blurb

Writing the back blurb – your book’s description has to be one of the hardest things for an author to do. You’ve written your book and now that seems like it was the easy part. Now you have to put your sales head on. Not only that you have to condense a whole book into a few paragraphs – yikes!!!

The book blurb is about arousing curiosity, rather than providing answers. Although it should create a sense that you know the answers to their thorny questions. You are looking to draw your reader to “Look Inside”, browse through the first few pages, be inspired and make a purchase.

How to craft a book blurb

  • Read the blurbs of books you own and books on Amazon that you feel drawn to; what attracted you to them?
  • What do you like or dislike?
  • Take the ones you like, what do they all have in common, what words, statements or questions call to you?
  • Take the parts that you love and model yours


  • Imagine if you had 45 seconds to sell your book, what would be in those vital seconds?
  • What are the benefits?
  • How will your book fulfil its promises?
  • Is this the first of its kind?
  • What else?

Steps to writing your ‘perfect’ blurb

Start off by writing one without thinking. Do the exercise above and then:-

  • Write three versions of your blurb. Try them from different perspectives or starting points
  • Read each of them aloud, record them and when you listen back, ask what stands out?
  • Have you repeated any words, you know words like imagine, imagine and imagine?
  • Have you covered the senses?
    • See: We will show you how to….
    • Feel: We will touch on….
    • Hear: If you like the sound of x, then you will….
  • Try them on for size. Most blurbs use visual words – “we will show you”
  • Reflect and perfect
  • Ask others what they think


Have I told you how awesome my book blurb is?

Here’s my first draft for Puppy with no name – straight off the top of my head. Yes it does need reviewing and this is the starting point. Gotta start somewhere.

Abandoned and alone, after being left in the hills to fend for herself, puppy goes on an adventure to find herself, her purpose and love.

On the way to her forever home, she meets and is befriended by a group of unlikely animals. Each animal has a story to tell and something they have learned to share. Together they support each other and find out about what their strengths are and how to overcome their challenges. Puppy discovers what true friendship means.

This book shares the author’s journey as told through the eyes of a puppy she found abandoned near her home. Split into two parts the book is part story and part how to where the reader is provided with practical advice based on the core principles and values. This book will enable the reader to better understand their journey and how to tap into their divine inner wisdom.

Puppy with no name is for women to read and enjoy alone and to share the teachings with their daughters.

The author is additionally donating 50% of the book’s profits to raise awareness and funds for dog rescue charities.

Please share your book blurb’s first draft

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Plan your non fiction book

Plan your non-fiction book


Plan your non fiction book in a weekend has been designed to help you to be able to undertake all of the vital planning tasks that make writing a book – simple and stress free

This book answers these essential planning questions:-

  • What kind of planner am I and why is this important to know?
  • What tools and resources do I need?
  • What is the process and cost of writing and publishing a book?
  • How long will it take me?
  • How do I get ideas for my book?
  • How do I choose the ONE big idea for my book?
  • What is an outline and how do I create one?
  • How can I structure my chapters?
  • How do I create and use a book proposal?

Grab your free how to write a non-fiction book and book planner here


All good books start with an idea and come to fruition with a plan.

Subscribe to get your plan and E-book How to write a non-fiction book and start writing the right book, right now.

You will receive your e-book and an Excel spreadsheet with all of the steps on for you to use and update as you go along.

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Jacqui Malpass

Personal Brand Strategist & Book Coach, Jacqui Malpass helps you to find the right story and inspirational message to share. Together we turn your words into books that inspire others.. Personal Brand Strategist | Author | Write your book | Blog your book | Turn your book into a course

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