This customer is a manufacturer of cable assemblies and associated services. As the company began its business strategy review process they identified that they needed to put a simple and effective marketing action plan into place which would help them to move into new markets and grow the business.
In undergoing a full review it was it identified that a cohesive sales & marketing strategy needed to be implemented.
After reviewing the setup, sales processes and what had been achieved to date a few quick wins were generated and a simple but effective strategy put in place. Just some of the achievements made in the first 8 weeks:-
Future plans include:-
The new branding, website and collateral which forms the sales toolkit went live in 6 weeks meaning that the business development team could promote the companies capabilities with pride and prospects from new market sectors could fully understand their capabilities.
The telemarketer kick started the lead generation process delivering qualified appointments back into the team enabling them to work towards the company’s turnover goals.
The CRM system data was cleaned up and new processes implemented meaning that the system is now strategic to the order creation process, has up to date data and quotations are being followed up in a timely manner.
By June 2011 they had over £5m worth of prospects in their pipeline, which they were converting.
Inspiring you to discover your inspirational message, turning your stories into books which ignite you and your brand.. Re-discover your soul purpose | Share your message | Rock out your book and personal brand I love how words and stories change lives and build businesses. I work with you to help you find ideas for your non-fiction book, get it written, published and marketed - connecting it to your brand and purpose. You can grab this free report on how to find ideas for a book, which gives you 10 quick start ideas. I will update you with interesting news that I have found for writers, authors and entrepreneurs to help you build your brand around you and your books. Connect with me on Google Plus Jacqui Malpass
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