Businessman and problems

Common Sales & Marketing Challenges

There are many reasons you will feel challenged by your sales and marketing and you are not alone.  These issues have been experienced by everyone who has ever run a business and wondered how to improve their sales figures. For ALL businesses, a highly effective sales and...

Customer relationship management (CRM)

  CRM is the way companies manage their relationships with clients.   CRM is not just about technology. It is a strategy to learn more about customers’ needs and behaviours in order to develop stronger relationships with them. The actual system can be a filing box,...

We love our competitors

Business takes place in a highly competitive, volatile environment, so it is important to understand the competition. Questions like these can help: Who are your five nearest direct competitors? Who are your indirect competitors? Is their business growing, steady, or declining?...