Start a file on each of your competitors including information gleaned from the web, advertising, promotional materials, pricing strategies and conversations with customers or suppliers. Review these files periodically, looking at their sales strategies, profitability, PR etc.
Ideas for gathering competitive information
When I meet people or companies who do it better, I use that inspiration and try to make myself better.
There are two reasons for doing it:
There will of course be times when you are both competing for the same piece of work and you may not win, but how you lose, and I am sure that is with grace, will say so much more about you, and guess what, you may still get a slice of the cake.
Competition is a game of balance and collaboration. It’s about win:win and you can “win” beyond your wildest dreams, if you do it right.
If you would like a 121 with me, I would be delighted to see how we can collaborate for success
Inspiring you to discover your inspirational message, turning your stories into books which ignite you and your brand.. Re-discover your soul purpose | Share your message | Rock out your book and personal brand I love how words and stories change lives and build businesses. I work with you to help you find ideas for your non-fiction book, get it written, published and marketed - connecting it to your brand and purpose. You can grab this free report on how to find ideas for a book, which gives you 10 quick start ideas. I will update you with interesting news that I have found for writers, authors and entrepreneurs to help you build your brand around you and your books. Connect with me on Google Plus Jacqui Malpass
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