Get to the heart and soul of your book on a writing retreat

Who is your ideal reader, are they head, heart or intuitive?

Your ideal reader header

There are many ways to discover your ideal reader. Let’s first consider the two usual routes that we might go down. And then we’ll look at the head, heart and intuitive approach.

You can consider the very practical approach used in standard marketing to discover who your ideal reader is. This is a great way to think about your reader from many different angles. You might find yourself getting hung up something like their age, just choose a rough age bracket and move on. It could be that your reader fits into several ideal reader buckets. That’s ok define each and then reflect. Ask what is it that they all have in common. There are no hard and fast rules, you are trying to not get your knickers in a twist when you do this. Have fun and get as close as you can.

Your ideal reader

Next, have a bit of fun and create an ideal reader archetype (follow this link to get your ideal reader exercise)

Your ideal reader (1)

Once you have been through the two previous ways to get to who your reader is, consider the head, heart and intuitive and ask which you think your ideal reader falls into. You may be writing your book to one of these and you could consider how to connect to each within each chapter.

Your ideal reader, head, heart, iintuition


This reader works from their heart and they want a book which will connect with their passion and guide them to make their world a better place.They will have a journal by the side of their bed and will write about how they can turn what they learn into something useful for the world.


This reader is practical and they like systems and processes. You will find them setting goals, and using your book to create accountability. Your book will teach them something practical.


This reader wants a book which asks them to dive deeply into their feelings. They want to be guided into how to explore what your message means to them. They want to evolve and to support others to evolve, expand and transform.

Are they one or all?

Your reader can be one or all of the above. When you structure your book consider who you want to speak to. When you design a chapter framework decide which part speaks to which reader.

Have some fun with this, never get caught up trying to analyse it to the nth degree. It may also evolve as you write. What if as you blog your book and get feedback that you were not expecting?

Draw your ideal reader

Last but not least, draw a picture of your ideal reader and keep it where you can see it.

Here’s what to do next

Come and join Writing for the soul. Do the five-day getting connected to your book challenge, share with the group. Heck share on your Facebook page and let others know that you are writing your book.

Need some help getting that book out of your head? Come and chat to me. It costs nothing to talk, you will gain come clarity and find a way forward.

Grab your free how to write a non-fiction book and book planner here


All good books start with an idea and come to fruition with a plan.

Subscribe to get your plan and E-book How to write a non-fiction book and start writing the right book, right now.

You will receive your e-book and an Excel spreadsheet with all of the steps on for you to use and update as you go along.

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Academy for Authors

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Jacqui Malpass

Personal Brand Strategist & Book Coach, Jacqui Malpass helps you to find the right story and inspirational message to share. Together we turn your words into books that inspire others.. Personal Brand Strategist | Author | Write your book | Blog your book | Turn your book into a course

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