Some of my best business decisions have come from putting pen to paper and just writing what’s on my mind and letting my subconscious roam free. I am a huge fan of writing, from the every day to-do list, journaling your deepest thoughts to writing your own book.
There is a lovely quote by William Faulkner “I never know what I think about something until I read what I’ve written on it. “ It is so true.
By organizing your thoughts into a book, you now have the opportunity to examine what you, your business and your brand stand for.
Why writing a book is great for you
Writing is incredibly healing, the very act of writing releases tension and allows your subconscious thoughts to flow and, upon reflection, you begin to see sense, patterns, ways through your problems and onto to solutions, ideas and inspiration.
Writing gives birth to ideas, innovations, opens new decision pathways, enables us to tell our stories, connect to ourselves, our readers (prospects and customers) in a way that goes beyond your website or the boxes of flyers and brochures you have, holding the office door open.
Writing takes you on an adventure, you start your journey quite unaware of the change that you will go through as you learn new skills, experience new ways of expressing yourself, gain clarity and connect to others through your story.
Writing a book builds your confidence and helps you to grow as a person.
What about writing a book for your business?
Consider this scenario, you are trying to connect and communicate your ideas and brand to a prospect or customer. You see and hear yourself telling the tale of the customer who, had a problem, which you fixed by and everyone lived happily ever after. You have a few short minutes to demonstrate innovation, flexibility, customer service levels, credibility, expertise, experience, know how and whatever it is that the prospect or customer needs to hear that reassures them that you are the right partner.
Imagine instead that this prospect had visited your website to pre qualify you and discovered your book. The title and the book cover speak volumes about you and your brand, in that moment. They are now enticed to explore and discover more.
Remember it takes approximately seven seconds to form an impression. Your book gives you instant credibility. A beautifully crafted book will help you to stand out, captivate your readers, put you miles ahead of your competitors, open up new opportunities for alliances, speaking gigs and the creation of new products and services.
What about your business strategy?
Writing a book, is part of your overall business strategy, it is not the strategy. When working with my clients the conversation is about the vision for their business and then considering how writing their book will help to bring that alive.
It is a rare author who makes a mint from books alone. However, if one of your business objectives is to become an after dinner speaker, your book could lead the way to your first engagement. That speaking opportunity will recoup the cost of writing your book. Even if you are not paid to speak, you can sell your book at your events and take bookings for additional work.
Writing a book is a fusion of life, business and strategy. What is your story and how will you start?
Let’s get started
To help you formalize your book into something that will help you focus your brand, write without thinking the title of your next book. The title answers the critical question of the story you want to tell. It’s in essence part of your strapline. But look deeper, your title says something about what is on your mind and in your heart.
Your book writing questions
- Why are you writing a book?
- What is your vision for you, your book and your business?
- One year on, from writing your book, look back, what have your learnt, where are you and your business?
Is this the year that you become a published author?
I can work with you one to one (call me and we we put a structure together) or I have a number of workshops which are designed to make writing a book easy and stress free. It’s about building the right structure for you to write your book and enabling you to find the best way for you. The book you walk away with will be the right book for you and your brand. Find out more and book your place here.
If you are really quick I have an early bird ticket offer