Where to start a blog – blog on purpose

Where to start your blog? Start with the end in mind

Blogging on purpose has many meanings and really it’s one of those – start with the end in mind things again.

Habit 2: begin with the end in mind – (Covey 2004)

Covey asks ‘Are you–right now–who you want to be, what you dreamed you’d be, doing what you always wanted to do? Be honest. Sometimes people find themselves achieving victories that are empty–successes that have come at the expense of things that were far more valuable to them. If your ladder is not leaning against the right wall, every step you take gets you to the wrong place faster. 

Habit 2 is based on imaginationthe ability to envision in your mind what you cannot at present see with your eyes. It is based on the principle that all things are created twice. There is a mental (first) creation, and a physical (second) creation. The physical creation follows the mental, just as a building follows a blueprint. If you don’t make a conscious effort to visualize who you are and what you want in life, then you empower other people and circumstances to shape you and your life by default. It’s about connecting again with your own uniqueness and then defining the personal, moral, and ethical guidelines within which you can most happily express and fulfil yourself.

Begin with the End in Mind means to begin each day, task, or project with a clear vision of your desired direction and destination, and then continue by flexing your proactive muscles to make things happen.

The end is the outcome. To get the most out of any situation you need to focus on the outcome that you want to achieve. When we know what the outcome (our vision) is, we can plan the journey.

So lets plan the journey

I am going to make the assumption that as you are reading this that you know what a blog is because you are reading one.

The question is really WHY would you want one?

There are so many reasons to blog, but let me tell you about why I blog. It is simply that I love to write and to share what I know. However, I could be spewing on the page without thought. “I am not, I tell you, it’s all carefully planned”  Well actually it is planned and then, as is my wont I go off track (my musings).

Here is my plan

Dual purposing

I am writing a number of books and each of these are outlined, I have vast amounts of content and as I work my way through the chapter outlines I consider if I want to rewrite or create some new content for a particular part. This gives me ideas for my blog – simple. I write a blog and I have some content for my book. Brilliant two birds and one stone.

Business focused

I have two main areas that I blog about – personal branding and writing a book for your business. For those days when I don’t want to write about those areas I have a category called musings and this is whatever I want to burble about for that day. What you are blogging about should be building your personal brand and your network connections and contacts and letting others share your knowledge, skills and passions.


Not only do I blog about my business areas, I have a dream of inspiring a million people to write a book (or at least a short life story). I have a book called Writing to Heal and I believe that writing is immensely healing and cathartic. So another area I blog about is journaling, reflecting and creative life writing. It is not my main business but it is something I truly believe in.

A cause

You may have a cause that you want to shout out to the world. Write about it, show others why they should also consider reaching out as well.

You are doing a crazy thing

I was listening to the lovely Linda Davies-Carr at a recent I AM WOMAN event and she was telling us about her crazy marathon exploits (you can see her fundraising piece here). When she was doing this she blogged and had a great response. People love to know about your mad, cause related, what’s going on stuff, so tell them.

Your actions

What is your end? What is your bigger picture? What could you create from your blog?

  • Create a plan
  • Make some time
  • Write and write
  • Share and follow other bloggers
  • Comment on other blogs
  • Most of all have fun

Final notes

I am not a great fan of blogs that are turned into e-books, but I am a great fan of preplanned books where you write your content on purpose.

I hate to say it, but it is all in the planning!

Happy blogging.

2 Replies to “Where to start a blog – blog on purpose”

  1. Hi Jacqui,
    Great popints in this post!
    Action is certainly the key, as sometimes people spend so long worrying about the end goal, they never actually make a start!
    Another tip I often use, is to write posts that can stand as individual articles, meaning that content can then be repurposed many ways – good leverage of effort!
    Thanks for the good points!

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