Where to start a blog – think trends
In a world of constant change, which is a bit of a silly phrase, everything changes constantly…
I read that by 2050 the world population will decrease 732 million from 740 million in 2012 and that nearly all of the future world population will be in currently less developed countries. I never know how the stats are calculated, probably with some massive computer. Logically it makes sense to me that the less developed countries would grow next. When humans have plundered and raped one part of the world, they normally go somewhere else and start again.
But this isn’t what this blog is really about.
It’s about how we, through our words can connect to the furthest reaches of the world with our amazing technology and create a community.
What about these facts according to ITU:-
- Out of a 2013 the population of 7.1 billion there were 6.8 billion phone subscriptions, most of which 3.5 billion in the Asia Pacific region.
- 2.7 billion people are on the internet, which equates to 40% of the worlds population – 31% in the developing world
- Europe is the region with the highest Internet penetration rate in the world (75%), followed by the Americas (61%).
- 37% of all women are online
The developing world is home to about 826 million female Internet users and 980 million male Internet users. The developed world is home to about 475 million female Internet users and 483 million male Internet users.
Okay very interesting, but what is the relevance of it to you?
Well for one thing researching your market is important to ensure that you get the right messages to the right people – makes sense?
But also it gives you an opportunity to consider, where you might go next with your product and service or what you might develop for these markets. Sure you need to did a bit deeper, but it’s a start.
I don’t know how many people will be connecting to the internet for the first time in 2013 / 2014, but I bet it’s a lot – which means that if you get your blog and book strategy right, right now, who’s going to attract the right kind of people and sell more of their goodies?
I talk about blogging on purpose, be that because you are writing a book, have an amazing product and service and you want to educate others, you have a cause you want to raise awareness of, you are running a specific campaign.
You know why you are blogging, who your reader is and what you want the outcome to be – don’t you?
Here are a few of my pause for thoughts
People want high quality content – they want to know what, why and most importantly how they can use your advice – not your spam – or your adverts – they will find your services once they know, like and trust you.
People love stories – so weave in your stories, we are story making creatures, people will connect to the emotion of the story and when they do – wham, you have a connection.
It’s not just about SEO (search engine optimisation), yes you need to make sure people can find you, but don’t bore them with repeated SEO words and phrases and anyway, blogging should just be part of your personal branding strategy.
Back to the stats, use your Google analytics (other brands available) to track and measure what happens to your work.
We are shifting from search to social, which is why I am running a blog challenge, because I believe in community and reaching out to my network to really connect with them and share what I know and to share what they know.
We are visual, so having great looking websites and blogs are an important part of our personal brand. I find it really hard to read poorly formatted books and blogs and I adore pictures. Just look at http://mashable.com/ it’s beautiful – I want one!
[gdl_gallery title=”Visuals for blog” width=”205″ height=”210″ ]
Back to visual take a look at Pinterest. The brain really does process things better in pictures than in words – though I loves words as they paint a picture, just the way you want it.
Get on YouTube – I don’t make as much use of this as I could – mmm I feel another challenge coming on! I read somewhere there are 4 billion hours of video on YouTube – imagine demonstrating something you do and then linking it back to your product and service.
The future is mobile, just look at the device you use to phone or take to meetings, yup it’s mobile and you can reach out to 6.8 billion people… Scary. I know I was waiting recently in Asda whilst my husband looked after his mum in emergency and I downloaded a book to the Kindle reader on my phone and read. Check to see if your blog is mobile friendly.
Despite the stats and the stuff, it is about engagement and connecting to your community, friends, fans, tribe, call you community what you will, but creating an emotional, trusted connection, where we share our knowledge, skills and passion is what we should be striving for.
- What are the trends that you should be reviewing and understanding in your market?
- How will you connect to your audience with this knowledge?
Whatever stage you are at with your blogging or plans to write a book, planning and strategy are important, please do call me for a free 20 minutes chat to look at you biggest challenges, I may not have the answer, but I know a woman (or man) who will.
This blog has been written as part of the I AM WOMAN 30 day blog and LinkedIn challenge