Is it a book or a brand asset?

Just recently I was listening to a sales video about becoming a published author. The narrator’s point was that we should find a niche that was unoccupied and write roughly 6 to 10 books per year, so that you can be seen as a ‘published author’ and naturally make lots of money from your endeavors. The premise was that you can write and publish a book roughly every 45 days. Knowing what hard work it is to plan, write, edit and publish a book, you can imagine how intrigued I was.

As someone who loves to write from the heart, the idea that you should find something commercially available and fill it with books, just to make money is a bit of anathema to me.

My premise has always been connect to your heart, soul purpose and inspirational message and write about something that you are passionate about, which builds your brand reputation and credibility.

However, it got me thinking, what if there were lots of people who did want to write a book, but were unsure of their writing ability, would this system work? I listened further.

The presenter made some brilliant points, he had a system (as do I), he made it simple (so do I) and he had packaged his system so that pretty much anyone savvy enough to follow his recipe could indeed write (they don’t, someone else does) and publish lots of books around available niches. I was impressed with the message behind the programme – which came down to good market research and follow on promotion, I think it’s called marketing…

Was I missing the point of having a book I wondered? Is it about just having books out there or are books really about you and your message and as such are brand assets?

I was impressed with the system and for the butterfly entrepreneur, with no time to waste and the next idea to execute, it is perfect. But for the heart centred soul conscious entrepreneur with a message for the world, it’s not for me.

A book for me is much more that the book, it is not about quantity, it’s about quality.  It’s about having a book, which, yes, is a part of your marketing toolkit, but is much more. Your book, blog, workshops, on-line courses and coaching are brand assets, which are collectively created to help you deliver your message. One message, multiple brand assets repurposed, it’s a different system, but equally simple and the important thing is, that it feels connected.

So what if you really feel out of your comfort zone with your perceived ability to write? Personally, I believe that if you can talk with passion, you can write, it’s all words at the end of the day, how they get on paper is immaterial and very simple.

So is it just about being an author and having a book (multiple books) or is your passion and inspirational message, part of your brand and soul purpose and as such brand assets? Hard working brand assets that enable you to energetically connect to the people who need to hear what you have to say?

11 Replies to “Is it a book or a brand asset?”

  1. I so agree with your words Jacqui, I have watched many tutorials on ‘writing your book’, they blow me away, I know certain people make a fortune by doing the niche & key word research & then hiring cheap labour to write the thing – I guess fair play to them, but kind of sad – truth & passion – even sweat & tears bring many more rewards 🙂

  2. Brilliant article, Jacqui, I couldn’t agree more with everything you say!
    You know, it’s for your viewpoint that I called my website ‘Wood, Talc and Mr.J’, the title of my debut novel, which took me four years to write with editing. My soul is in that book and that is my brand, everything is else is based around it… Yes, there’ll be more books to come but that is my brand… and 45 days? Hahh!

    I love and totally go with this, too: “Personally, I believe that if you can talk with passion, you can write, it’s all words at the end of the day, how they get on paper is immaterial and very simple.”

    Soulmates 😉

  3. I am 51 years old and for about 35 of them I’ve wanted to write (and have published) books. I realized a couple of years ago that one reason I was not finishing anything is that I was trying to write something that I perceived as publishable. I now have one consideration for what I write; is what I want to write? I do like to have other people see what I write, but that is now a secondary consideration. The words flow much better now. I enjoy writing more and if nothing ever gets published, so be it.

  4. Great article. I have been writing for about seven odd years now but have never had enough material to publish. 45 days to write and publish a book seems a little too far fetched.

  5. I much agree with this sentence you wrote: “My premise has always been connect to your heart, soul purpose and inspirational message and write about something that you are passionate about, which builds your brand reputation and credibility.” I am a heart-centered writer like you and can’t find it in me to write for strictly commercial reasons. Thank you for your thought-provoking post, Jacqui!

  6. Jacqui, I believe writing is an expression of the soul, intellect and passion. As writers, we incorporate various forms, depending on our financial needs. For instance, we may write articles for paying customers and post blogs on a regular basis which require intellect, passion and ability. However, these may simply be necessary stepping stones taking us to our real passion – our dreams. I prefer creative writing in the forms of poetry and fiction. I proudly published my first poetry book in 2013. My next goal as a writer is to publish a fiction book I’m currently working on. I’ve been at it for a few months (in my spare time) and only have 8 chapters under my belt so far. Life gets in the way and so does the need to write for others. So, until I become rich and famous, I don’t see any way to come up with a book every 45 days. Shoot, can King or Koontz even do that?

  7. I always thought that the concept of “writing for fun and profit” had the order right. You should do it for fun first, meaning it speaks to you and aligns with your core principles. The profit comes as an extension of that. I’m not saying it isn’t important to earn a living. However, I can’t get behind the idea of writing to simply churn out content. Writing for credibility has some merit, though. After all, if you have something significant to say, people won’t take it seriously until they know you’re a credible source.

    Thanks for sharing your insights, Jacqui!

    1. I totally agree about the fun part. And most definitely core principles. I wrote and published a book in a weekend to try it out – ok I had lots of content to bring together… I published it and then withdrew it, so that I could actually craft it from my heart.

  8. I enjoyed your article. As e teacher of creative writing who found himself unemployed this past academic year, I tried to join several local writer’s groups, hoping to offer something that might help. I soon learned that for the most part, members of these groups were self-published authors who wanted to learn more about marketing their books than craft. They wanted someone to look at novel length works and edit them for no pay, and they had no desire to learn editing as a necessary evil of writing. I am not including all writing groups in this category, but it seemed that once I got away from academia, the focus was more on sales and get rich quick that n on craft. There is a market for people like the gentleman you heard, but you would never see that person speaking at an MFA creative writing program.

    Personally, I believe I write to share my experiences. Making money would be nice

    1. You can make money and do what your heart desires, it’s about packaging it. Look on you could create a course on there and charge for it.

      I tell my customers that the magic is in the editing and it truly is.

      Good luck with your ventures. Jx

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