Just recently I was listening to a sales video about becoming a published author. The narrator’s point was that we should find a niche that was unoccupied and write roughly 6 to 10 books per year, so that you can be seen as a ‘published author’ and naturally make lots of money from your endeavors. The premise was that you can write and publish a book roughly every 45 days. Knowing what hard work it is to plan, write, edit and publish a book, you can imagine how intrigued I was.
As someone who loves to write from the heart, the idea that you should find something commercially available and fill it with books, just to make money is a bit of anathema to me.
My premise has always been connect to your heart, soul purpose and inspirational message and write about something that you are passionate about, which builds your brand reputation and credibility.
However, it got me thinking, what if there were lots of people who did want to write a book, but were unsure of their writing ability, would this system work? I listened further.
The presenter made some brilliant points, he had a system (as do I), he made it simple (so do I) and he had packaged his system so that pretty much anyone savvy enough to follow his recipe could indeed write (they don’t, someone else does) and publish lots of books around available niches. I was impressed with the message behind the programme – which came down to good market research and follow on promotion, I think it’s called marketing…
Was I missing the point of having a book I wondered? Is it about just having books out there or are books really about you and your message and as such are brand assets?
I was impressed with the system and for the butterfly entrepreneur, with no time to waste and the next idea to execute, it is perfect. But for the heart centred soul conscious entrepreneur with a message for the world, it’s not for me.
A book for me is much more that the book, it is not about quantity, it’s about quality. It’s about having a book, which, yes, is a part of your marketing toolkit, but is much more. Your book, blog, workshops, on-line courses and coaching are brand assets, which are collectively created to help you deliver your message. One message, multiple brand assets repurposed, it’s a different system, but equally simple and the important thing is, that it feels connected.
So what if you really feel out of your comfort zone with your perceived ability to write? Personally, I believe that if you can talk with passion, you can write, it’s all words at the end of the day, how they get on paper is immaterial and very simple.
So is it just about being an author and having a book (multiple books) or is your passion and inspirational message, part of your brand and soul purpose and as such brand assets? Hard working brand assets that enable you to energetically connect to the people who need to hear what you have to say?