How to publish a book, what to know before you start

My first question to you is ‘why do you want to write a book?’ In knowing where you are heading with your book journey, you will know what publishing options to consider.

Why do you want to write a book?

When you have clarity, you can define where you are heading with your writing. In finding out about yourself, you start to gain clarity of purpose. What you are passionate about, and the purpose of your writing goes hand in hand. Your readers will have expectations. Your role as a writer is to make sure those expectations are met while at the same time, fulfilling the purpose of your writing. Getting clear on your why will help you to gain this clarity.

Today a business book adds an extra dimension to your credibility as an expert.

It allows you to demonstrate your expertise, skills, knowledge, experiences and passion. A business book can support your workshops, help you to develop other products and services and be used as a highly effective marketing tool. The business benefits to you could include a raised profile, more speaking engagements, opportunities to collaborate with others and options for you to productise your book into online programs.

Start here with this exercise

The five whys or the five so whats?

A great way to get deep to the heart of your book is to ask the five whys or the five so what’s? The trick here is to ask why or so what and then ask it again, until you have clarity. Ask your five whys or so what’s

How to publish a book – what makes sense?

When you know your why’s and so what’s you can consider how to publish your book. The options will vary from self-publishing with sites like, (Amazon), (Amazon) to finding an agent and traditional publisher.

Read Publish your own book. How will you publish? to get an overview of different publishing options


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