Plan your non fiction book #7 – What is your why #2

Why do you want to write a book?

This is our next look at why.

Plan your non fiction book #5 – Why do you want to write a book? Introduced why

Plan your non fiction book #6 – What is your why #1 Asked you to consider your why and so what’s.

This article asks you to take a deeper look at your why.

One of the best people I know to explain – what is your why, is Simon Sinex, Author of Start with Why

This video is 18 minutes long and is well worth watching.

Simon says ‘“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe” ‘

People don’t buy ‘what’ they buy ‘why’

Write because you know how your WHY will inspire others.People (you and I) care only about themselves when it comes to buying (and probably most things in life). That is not to say we are all selfish, uncaring beings, what it means is that we do things for emotional reasons. Every act fulfills an emotional need. Some of which will be great and others not so.

Look at the last book that you bought, why did you buy it? Was it free? Did you have to to buy it for a course? Did someone tell you it was a great book? Did you need something in a particular book to make you feel a certain way? What about acquiring new knowledge that would help you in some way?

The part of the brain which controls this is called the Limbic system. When it comes to learning, short-term and long-term memory and memories of your life experiences the Limbic system is critical. In Plan your non fiction book #3 – planning and your brain, I talked about brain plasticity (the last book I bought was about this subject). Getting connected to your why will help you and your brain to grow. Not only that imagine others who emotionally connect to your why and buy your book because they believe in YOUR WHY – how powerful is that?

I bought two books that came recommended, about brain plasticity, because I want to learn more about how I can keep my brain growing – very important as you get older. And I want to understand more about how to help my clients write their books. I get a wonderful feeling when I can understand someone better and can support them to get over being stuck, for example.

Words emotionally bind people to each other

Do you believe that writing a book is a left or right brained activity? I believe it to be something which uses your whole brain. Sometimes creative, logical, big picture, detail and many more things. As you plan, write or edit many different parts of the brain are being used, some parts of the brain will be more in charge of some tasks than others, but essentially all tasks whiz between all parts. This amazing grey lump will help you to get your ‘why’ out in a book, because words put in a certain order, aka your stories emotionally connect people. Language makes things easier to understand and when you pour the language of what inspires (your WHY) you into your book, it will inspire others.

[Tweet “Knowing that your words have such power should make you want to get in touch with your why before you write”]

Knowing that your words have the power to change you and a vast world beyond you should grab you by the short and curlies. It should make you want to watch this video and get really in touch with your why – before you put pen to paper.

PS: I am not a scientist, so if you know more about the brain and why, please so share.
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Plan your non fiction book
Plan your non fiction book


Plan your non fiction book in a weekend has been designed to help you to be able to undertake all of the vital planning tasks that make writing a book – simple and stress free

Each day to help you create your book, I am going to answer these essential planning questions:-

  • What kind of planner am I and why is this important to know?
  • What tools and resources do I need?
  • What is the process and cost of writing and publishing a book?
  • How long will it take me?
  • How do I get ideas for my book?
  • How do I choose the ONE big idea for my book?
  • What is an outline and how do I create one?
  • How can I structure my chapters?
  • How do I create and use a book proposal?

3 Replies to “Plan your non fiction book #7 – What is your why #2”

  1. Good points on Your Why is what connects us… we do purchase with ourselves in mind. I do support other artists and authors by buying their books and art, but it also enriches my life. And although it is a right brain endeavor in imagining and creating the product, the left brain is engaged as the logical, organizing segment to completion. #blogboost

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