Plan your non fiction book #17 – Your book cover design

The importance of your book cover design


We’ve all heard don’t judge a book by its cover, but we do. I do the same with bottles of wine – I look at the label, and it does persuade me to buy or otherwise. Of course, the wine or book may have been recommended, or I know the grape or the book genre. Otherwise, I do make judgments about what I see and so will your readers.

The book cover is your first opportunity to make a sales pitch. It also is your first opportunity to make an emotional connection to your reader.

The cover does build up a picture in your reader’s mind of what to expect once they open up your book. Neither of these book covers started life like this. Now they convey beautifully what they do.

Anandi -breathe better, sleep betterMotivate yourself - Andro Donovan


The right image for your book cover

Your book cover is one of the first emotional connections you make with your reader

Also consider the importance of the right image. As you can see, my illustration (on the book at the bottom of this blog) is unique and has been drawn just for me. You can, of course, buy off the shelf images (check the usage terms), but you may find that others are using that image for other things that may not fit with your brand. We will talk about images in another blog.

The book cover specification

The specification makes it easier for your book cover designer to create the right design.

Make sure you give your designer a specification. I cobble a Jacqui book cover idea together with lots of information for my designer so that she/he can see into my crazy mind and start to understand what I want. I always say ‘you are the designer and the artist, so you must use your creative talents’. I think that it is only fair that you give them a starting point, and so should you. Designers are not mind readers.

[Tweet “Ultimately the cover designer’s job is to make your book pickupable by your ideal reader.”]

Consider print finishes

If you are having your books printed for an event or to sell from your website, consider who you use. Use a team that have years of experience who know not only what should go onto the cover, but how the cover should be finished. Lamination, for example, will protect the cover. And there are lots of other things that can be added to make your cover beautiful and create more impact. Your cover becomes almost like a piece of art. When you are next caressing a book in your local bookshop, stop and think about the time and effort that has gone into giving you that experience. Would you like that for your book and your readers? On Amazon, you are offered matte or shiny. Matte every time for me, please.

What to do next

  • Download your cover design specification and start pulling together things that you like and don’t like
  • Browse your local bookstore and feel the covers
  • Call Andy and discuss your options
  • Do not make your own cover – it shows and is will look unprofessional

To unlock your Plan Your Non-Fiction Book In A Weekend cover design specification – share the love

[sociallocker id=”34960″]

Book cover SPECIFICATIONCover design brief V2


Get your copy on Amazon

Plan your non-fiction book in a weekend

Plan your non-fiction book in a weekend has been designed to help you to be able to undertake all of the vital planning tasks that make writing a book – simple and stress-free

Each day to help you create your book, I am going to answer these essential planning questions:-

  • What kind of planner am I and why is this important to know?
  • What tools and resources do I need?
  • What is the process and cost of writing and publishing a book?
  • How long will it take me?
  • How do I get ideas for my book?
  • How do I choose the ONE big idea for my book?
  • What is an outline and how do I create one?
  • How can I structure my chapters?
  • How do I create and use a book proposal?
  • How do I get to first draft and beyond?

Leave a Reply

Your email address will not be published. Required fields are marked *