Think about how well you know the ideal reader for your book. People buy books because of some sort of outcome, solution or result that it gives them. In this series of articles, we explore what makes an ideal reader and how to find yours.
Who is your ideal reader?
How well do you know the wants and needs of your ideal reader? When you write you are looking to connect to one reader. A single reader. Why?
- Much easier to write because we are speaking to that person
- It will make a better book, one which creates a connection
- It is more likely to be read and enjoyed. If we write for one reader he/she will implement what we are teaching, will hear or enjoy what we have to say.
- When you adjust your voice for your reader, it becomes just as if you were talking face to face
- It is more likely to sell. There is a place for a book as a personal journey for ourselves, but the reality is that most of us want our books sell and to be read
It may not seem like a ‘nice’ idea to see your reader as a self-centred creature only out for what they can get, but the reality is that our reader wants to know WIIFM – what’s in it for me? Unless it is a present for someone else, they are not going to buy your book on “better health for menopausal women” if they are a young gad-about-town twenty-something. Menopause is far away and is what their granny has.
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For clarity, a target market is made up of buyers and readers:-
- Buyers – people we attract to buy (these will be the reader and anyone who buys for others)
- Readers – these are the ones we want to connect to and communicate with emotionally
- Readers and buyers = your audience
Knowing who your buyers and readers are, and why you are writing for them, will help you clarify what to write about
Keep asking yourself: –
- Who are you writing for? This might be you, someone like you, someone you have solved a problem for or another reason
- If you were buying this book, why?
- Who do you think your ideal reader is, right now?
By knowing who your ideal reader is it makes it easier to write for them, because we can speak directly to them. By speaking directly to them we have a better chance of making an emotional connection and by connecting, we have a better opportunity to sell more books or supplemental products and services.
You want to speak directly to your one reader by connecting to them on an emotional level. Try this archetype exercise, have some fun in this first step to uncovering who you will be writing for.
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Plan your non fiction book in a weekend has been designed to help you to be able to undertake all of the vital planning tasks that make writing a book – simple and stress free
Each day to help you create your book, I am going to answer these essential planning questions:-
- What kind of planner am I and why is this important to know?
- What tools and resources do I need?
- What is the process and cost of writing and publishing a book?
- How long will it take me?
- How do I get ideas for my book?
- How do I choose the ONE big idea for my book?
- What is an outline and how do I create one?
- How can I structure my chapters?
- How do I create and use a book proposal?