Plan your non fiction book #23 – How to write a back blurb to attract your ideal reader

How to write a back blurb for your book

Now that you have worked out who your reader is, try writing your book-pitch. This is the written sales pitch on the back of your book, usually called the back blurb. It provides your potential reader with an insight into your book. The book blurb should arouse curiosity, rather than provide answers. You are looking to draw your reader to “Look Inside”, browse through the first few pages and make a purchase.

  • Read the blurbs of books you own; what attracted you to them?
  • What do you like or dislike about the way the blurb is presented?
  • Take the ones you like, what do they all have in common?
  • Take three books whose blurb hooks you in and model yours on theirs
  • Imagine if you had 15 seconds to sell your book, what would be in those vital seconds?
  • What are the benefits?
  • How will your book fulfill its promise?
  • Is this the first of its kind?


Practice writing your blurb

  • Write three versions of your blurb. Try them from different perspectives or starting points
  • Read each of them aloud; what needs to change?
  • Have you repeated any words?
  • Have you covered the senses of seeing, feeling and hearing (if relevant)?
  • See: We will show you how to….
  • Feel: We will touch on….
  • Hear: If you like the sound of x, then you will….
  • These may not all be relevant. Most blurbs use visual words – “we will show you”
  • Leave them for a few days for reflection

Letter to

Imagine that you are writing a letter to your friend, who knows you and your subject matter well; describe your book. Now do the same thing for someone you don’t know. What considerations did you have to make for the person that you know for and the stranger? Now rewrite your blurb.

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Plan your non fiction book
Plan your non fiction book


Plan your non fiction book in a weekend has been designed to help you to be able to undertake all of the vital planning tasks that make writing a book – simple and stress free

Each day to help you create your book, I am going to answer these essential planning questions:-

  • What kind of planner am I and why is this important to know?
  • What tools and resources do I need?
  • What is the process and cost of writing and publishing a book?
  • How long will it take me?
  • How do I get ideas for my book?
  • How do I choose the ONE big idea for my book?
  • What is an outline and how do I create one?
  • How can I structure my chapters?
  • How do I create and use a book proposal?

One Reply to “Plan your non fiction book #23 – How to write a back blurb to attract your ideal reader”

  1. Wow! This is very well written, and for me quite timely. I have been putting off the blurbs for two upcoming works only because the initials drafts were less than appealing. You have provided some really fantastic actionable tips here. See, feel, hear – love it! I also like the recommendation to let them sit for a few days. It is amazing how different we view something we have written it when we allow a few days time to pass. Thanks for the info.

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