Writing a book? Get to the heart with why

Why are you writing a book?

Are you ready to take a deeper look at your why and to get a greater understanding of how your why will impact your book and your personal brand?

Who better to explain about getting to your books why than, Simon Sinex, Author of Start with Why

This video is 18 minutes long and is well worth watching.

Simon says “People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe

Readers want why, not what.

Most people only care about themselves when it comes to buying (and probably most things in life). That is not to say we are all uncaring and selfish beings, what it means is that we operate from an emotional bias. Every act fulfills an emotional need. Some of which have greater priority over others.

Consider the last book that you bought, why did you buy it? Was it free? Did you have to to buy it for a reason? Did someone tell you it was a great book? Did you need something in a particular book to make you feel a certain way? What about acquiring new knowledge that would help you?

The Limbic system, is the part of the brain which controls this. When it comes to learning, short-term and long-term memory and memories of your life experiences the Limbic system is critical. Getting connected to your why will help your brain to grow. Not only that, imagine others who emotionally connect to you and buy your book because they believe in YOUR WHY – how powerful is that?

On my bookshelf are two books that came recommended, about brain plasticity. They are fascinating to me, because I want to learn more about how I can keep my brain growing – very important as you get older. And I want to understand more about how to help my clients with writing a book. I get a wonderful feeling when I can understand someone better and can support them to get over being stuck, for example.

Words emotionally connect people

[pullquote align=”normal”]Do you believe that writing a book is a left or right-brained activity? [/pullquote]

I believe writing a book uses your whole brain. Sometimes creative, logical, big picture, detail and many more things. As you plan, write or edit many different parts of the brain are being used, some parts of the brain will be more in charge of some tasks than others, but essentially all tasks travel between all parts. This intriguing grey lump will help you to get your ‘why’ out in a book, because words put in a certain order, aka your stories will emotionally connect people. Language makes things easier to understand and when you pour the language of what inspires (your WHY) you into your book, it will inspire others.

[Tweet “Knowing that your words have such power should make you want to get in touch with your why before you write”]

Knowing that your words have the power to change you and the vast world beyond you should be grabbing you by the short and curlies. It should make you want to watch this video and get deeply in touch with your why – before you put pen to paper.

[pullquote align=”normal”]What is your why for writing a book? [/pullquote]

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Plan your non fiction book
Plan your non-fiction book


Plan your non-fiction book in a weekend has been designed to help you to be able to undertake all of the vital planning tasks that make writing a book – simple and stress free

Each day to help you create your book, I am going to answer these essential planning questions:-

  • What kind of planner am I and why is this important to know?
  • What tools and resources do I need?
  • What is the process and cost of writing and publishing a book?
  • How long will it take me?
  • How do I get ideas for my book?
  • How do I choose the ONE big idea for my book?
  • What is an outline and how do I create one?
  • How can I structure my chapters?
  • How do I create and use a book proposal?

PS: I am not a scientist, so if you know more about the brain and why, please so share.

One Reply to “Writing a book? Get to the heart with why”

  1. Fabulous post Jacqui. And I can highly recommend the ebook you mention at the end of the post. I have started to read and implement it and eventually found an answer to HOW to plan the outline using my strengths as well as both hemispheres of my brain.

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