Plan your non fiction book #17 – Your book cover design

The importance of your book cover design

 

We’ve all heard don’t judge a book by its cover, but we do. I do the same with bottles of wine – I look at the label, and it does persuade me to buy or otherwise. Of course, the wine or book may have been recommended, or I know the grape or the book genre. Otherwise, I do make judgments about what I see and so will your readers.

The book cover is your first opportunity to make a sales pitch. It also is your first opportunity to make an emotional connection to your reader.

The cover does build up a picture in your reader’s mind of what to expect once they open up your book. Neither of these book covers started life like this. Now they convey beautifully what they do.

Anandi -breathe better, sleep betterMotivate yourself - Andro Donovan

 

The right image for your book cover

Your book cover is one of the first emotional connections you make with your reader

Also consider the importance of the right image. As you can see, my illustration (on the book at the bottom of this blog) is unique and has been drawn just for me. You can, of course, buy off the shelf images (check the usage terms), but you may find that others are using that image for other things that may not fit with your brand. We will talk about images in another blog.

The book cover specification

The specification makes it easier for your book cover designer to create the right design.

Make sure you give your designer a specification. I cobble a Jacqui book cover idea together with lots of information for my designer so that she/he can see into my crazy mind and start to understand what I want. I always say ‘you are the designer and the artist, so you must use your creative talents’. I think that it is only fair that you give them a starting point, and so should you. Designers are not mind readers.

[Tweet “Ultimately the cover designer’s job is to make your book pickupable by your ideal reader.”]

Consider print finishes

If you are having your books printed for an event or to sell from your website, consider who you use. Use a team that have years of experience who know not only what should go onto the cover, but how the cover should be finished. Lamination, for example, will protect the cover. And there are lots of other things that can be added to make your cover beautiful and create more impact. Your cover becomes almost like a piece of art. When you are next caressing a book in your local bookshop, stop and think about the time and effort that has gone into giving you that experience. Would you like that for your book and your readers? On Amazon, you are offered matte or shiny. Matte every time for me, please.

What to do next

  • Download your cover design specification and start pulling together things that you like and don’t like
  • Browse your local bookstore and feel the covers
  • Call Andy and discuss your options
  • Do not make your own cover – it shows and is will look unprofessional

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Book cover SPECIFICATIONCover design brief V2

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Plan your non-fiction book in a weekend

Plan your non-fiction book in a weekend has been designed to help you to be able to undertake all of the vital planning tasks that make writing a book – simple and stress-free

Each day to help you create your book, I am going to answer these essential planning questions:-

  • What kind of planner am I and why is this important to know?
  • What tools and resources do I need?
  • What is the process and cost of writing and publishing a book?
  • How long will it take me?
  • How do I get ideas for my book?
  • How do I choose the ONE big idea for my book?
  • What is an outline and how do I create one?
  • How can I structure my chapters?
  • How do I create and use a book proposal?
  • How do I get to first draft and beyond?

Plan your non fiction book #16 – getting your writing timetable to work for you

Important factors for your writing timetable to work

It’s not just about putting pen to paper there are some other factors that you need to consider when starting to write:-

Discipline

You need discipline – full stop. Sometimes it is very difficult being disciplined and getting on with your plan, writing or editing. The dog needs walking, the kids need feeding, and your clothes need ironing! Look at your writing plan, the number of words you set yourself and the time you allowed. Stick to it and you will create a habit. When you have created a habit, this will be hard to break. Consider the behavioural patterns that you have, understand yourself and try to flex your style.

Setting boundaries

  • Let your important people know that you need time and space to write
  • Give yourself permission to take the time out to write
  • When it comes to writing, set a timer so that you write for your optimal period of time and ensure you take a rest

Creating THE right environment for you

Where gives you the most peace to write?

[Tweet “If your space is not right, with the best will in the world, writing will become a chore. “]

Turn all the noise off; that means phones, internet and any other distraction. Do you need to go to a coffee shop or sit in a cafe? Is there a space in your home that is just right for you? What about a certain chair or room? Only you will know.

Right tools

Pen, paper, computer, Dictaphone etc. What do you need? Nothing is more frustrating than discovering that there is no paper or ink in your printer when you need to print and edit.

Right frame of mind

there is not one formula for creating a writing timetable. there is only your formulaYour mind-set may be fixed with certain beliefs about your ability to write this book. I want you to challenge that fixed system, take a hammer to it and shatter it.

Using the power of positive thought is well documented. Feeling positive about yourself and your book is no different and will result in successful outcomes. Where you focus your thoughts, actions will follow and consistent actions lead to great habits.

Breathe and meditate, just let your unconscious mind go free. Settle and ground yourself. Ask yourself, what do you have to do to get into the right frame of mind?

Reflect

Without a doubt when you get to the end of your first draft you will need to stop and leave your work for at least one week. There will be other times that you need to stop and think. Factor them in. Sometimes procrastination is just the way our brains are saying –‘I’ve had enough, just for now.’ Stop and reflect often.

Diary, to-do list or timetable

Where are you going to record the dates and times for your writing timetable? Using your day-to-day digital diaries is great as you have a visual of when and if you can set an alarm as an auditory reminder of when to start.

To unlock your Plan Your Non-Fiction Book In A Weekend online course – $10 Limited Special Offer! – share the love

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Plan your non fiction book
Plan your non fiction book

 

Plan your non fiction book in a weekend has been designed to help you to be able to undertake all of the vital planning tasks that make writing a book – simple and stress free

Each day to help you create your book, I am going to answer these essential planning questions:-

  • What kind of planner am I and why is this important to know?
  • What tools and resources do I need?
  • What is the process and cost of writing and publishing a book?
  • How long will it take me?
  • How do I get ideas for my book?
  • How do I choose the ONE big idea for my book?
  • What is an outline and how do I create one?
  • How can I structure my chapters?
  • How do I create and use a book proposal?

 

 

Plan your non fiction book #4 – Your end to end book plan

Today I am sharing an end to end (suggested) becoming a published author roadmap

Your roadmap

We are jumping ahead slightly, but I wanted to share with you a suggested roadmap whilst you are thinking about planning.

Writing is all about the journey. As you write, edit and publish you will grow

[Tweet “Do you have any idea how you are going to get from “I am going to write a book” to “I am an author”? “]

Your roadmap is a set of step-by-step instructions that will take you from A to outcome. A road map is your project plan, and, if you use it, you will stay on track.

Your actions

  • Read through the roadmap and start to consider when you will publish your first or next book
  • Put that date in your diary
  • Put notification dates in your diary to remind you of your various steps

Now take steps make sure it happens.

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Plan your non fiction book
Plan your non fiction book

 

Plan your non fiction book in a weekend has been designed to help you to be able to undertake all of the vital planning tasks that make writing a book – simple and stress free

Each day to help you create your book, I am going to answer these essential planning questions:-

  • What kind of planner am I and why is this important to know?
  • What tools and resources do I need?
  • What is the process and cost of writing and publishing a book?
  • How long will it take me?
  • How do I get ideas for my book?
  • How do I choose the ONE big idea for my book?
  • What is an outline and how do I create one?
  • How can I structure my chapters?
  • How do I create and use a book proposal?

 

 

Plan your non fiction book #3 – planning and your brain

Earlier in this series I asked you what kind of planner you are and gave some clues (planning hints and tips) about how best you could tackle your book. Today all I want to do is to ask you to consider the incredible benefits that flexing your behaviour can bring to you, your life, your business and your book. And it’s all down to something called your brain.

Your brain is constantly changing – it is a work in progress. From birth until now certain networks have been growing, and others lost, depending upon what you have focused on. Which explains your ability to do certain things with ease (and others not) and your behavioural preferences. It appears that it is all a perception that you can’t do certain things. How many times have you heard yourself say, ‘oh I am a creative I don’t do numbers’ or ‘I like logic and how, don’t give me that fluffy big picture stuff’. Ok, maybe not those exact phrases, but you get my point, we say things about who we are and what we can or can’t do and those things start to define our capabilities.

On the other hand if you tell yourself that you can, you will find a way to make it happen. It may be hard to start, but you can, I promise.

Take me as a case in point. I am a catalyst; I love ideas, fresh and new excites me, but getting things finished always feels like a chore. I looked at what I believed were my catalyst strengths and found a way to get things done. I’ve learned to adapt. I did stuff in chunks – so that it was always new and exciting. Ok editing is not exciting, but the end result is.

Brain plasticity

Not matter what you are telling yourself right now, know that your brain has the ability to change and that ability is called plasticity. The brain and your behaviour is not fixed, and because it is not fixed, you can learn to adapt and flex your behaviour. So whether you are an A, B, C, D kind of planner shouldn’t matter. What matters is you recognise what your preferences are and then decide to find a way to flex and grow.

Planning, writing and editing a book will certainly challenge you in many different ways. Some of you will adore planning, some will get bogged down in it and never write, some will just write, not plan and get into a mess and many other combinations in between.The good news is that you can adapt and learn new skills, and that is what this book journey will do for you.

You are never too old to learn[Tweet “You are never too old to learn. Planning and writing a book is great for brain plasticity and your brand…”]

If you don’t use your brain, 1000’s of neural networks will disappear. I believe that all of the aspects of writing challenge so many parts of the brain. Just imagine what the joy of having a book, will do for your brain. Even better know that the journey to published author is helping your brain to grow.

It is incredible to think that all of those things you thought you couldn’t change, can be changed.

Michael Merzenich: Growing evidence of brain plasticity

One more video before you go

I adore this RSA animate video of Iain McGilchrist and the divided brain

http://www.thersa.org/events/rsaanimate/animate/rsa-animate-the-divided-brain

Re-read what  kind of planner are you’ (read to the end of the article to unlock your chapter) and write 5 ways that you will adapt your style to ensure your book gets planned and written.

To unlock your Plan Your Non-Fiction Book In A Weekend online course – $10 Limited Special Offer! – share the love

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Plan your non fiction book in a weekend has been designed to help you to be able to undertake all of the vital planning tasks that make writing a book – simple and stress free

Each day to help you create your book, I am going to answer these essential planning questions:-

  • What kind of planner am I and why is this important to know?
  • What tools and resources do I need?
  • What is the process and cost of writing and publishing a book?
  • How long will it take me?
  • How do I get ideas for my book?
  • How do I choose the ONE big idea for my book?
  • What is an outline and how do I create one?
  • How can I structure my chapters?
  • How do I create and use a book proposal?

Get your copy on Amazon

Plan your non fiction book
Plan your non fiction book

 

 

 

 

Resources

http://www.brainfitplan.com/did-you-know/brain-plasticity/

Plan your non fiction book #2 – book planning hints and tips (video and worksheets)

Aspects of planning, writing and editing your book will be easier for some than others because we all have preferences for the way in which we think, learn and do. Yesterday I asked you what kind of planner you were.

To recap ‘Our way of thinking feel a ‘natural’ part of us. As you stop to consider this, you may realise that you are unaware of these non-conscious patterns. When you recognise them you will be amazed at how you can turn your projects around. You can easily learn to recognise them through your language and behaviour.’

Book projects fail,  simply because people do not know why they get into overwhelm or lose the motivation to write. It’s all down to your preferences.

[pullquote align=”normal”]Instead of going into overwhelm, how about employing some of these book planning hints and tips? [/pullquote]

Watch the video and then share this blog to get your free worksheets that go with the video.

Planning hints and tips

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Plan your non fiction book in a weekend has been designed to help you to be able to undertake all of the vital planning tasks that make writing a book – simple and stress-free, and once you know about your preferences

Each day to help you create your book, I am going to answer these essential planning questions:-

  • What kind of planner am I and why is this important to know?
  • What tools and resources do I need?
  • What is the process and cost of writing and publishing a book?
  • How long will it take me?
  • How do I get ideas for my book?
  • How do I choose the ONE big idea for my book
  • What is an outline and how do I create one?
  • How can I structure my chapters?
  • How do I create and use a book proposal?

Plan your non fiction book #1 – what kind of a planner are you? (free chapter)

Plan your non-fiction book in a weekend has been written to help you to be able to undertake all of the vital planning tasks that make writing a book – simply and stress-free

Through these blogs I am going to help you create your book, and I am going to answer these essential planning questions:-

  • What kind of planner am I and why is this important to know?
  • What tools and resources do I need?
  • What is the process and cost of writing and publishing a book?
  • How long will it take me?
  • How do I get ideas for my book?
  • How do I choose the ONE big idea for my book?
  • What is an outline and how do I create one?
  • How can I structure my chapters?
  • How do I create and use a book proposal?

What kind of a planner are you?

The key to getting your book started (and finished) starts with a good plan. By creating a comprehensive and workable plan, the rest, as they say, will follow.

  • By planning, it makes writing your book easier
  • With a plan, you are more likely to publish your book
  • Planning will help you stay on track

About you as the planner, writer and editor

Have you ever stopped to consider how you like to learn, what steps you take in getting things done, why you work the way that you do?

In order to be more productive and effective, you need to understand yourself and the habits or patterns you have formed. These will be quite telling.

When working with you as a book coach, my job is to get the best out of you and to do that, I have to understand your learning and thinking style. When I ‘get you’ I can plan individual strategies to ensure that you get yours books planned, written and published.

It is vital that when you begin to plan and write your book, you understand your preferences, as this will help you not only get started, but also to actually finish and get published.

Our ways of thinking feel a ‘natural’ part of us. You may be unaware of these non-conscious patterns until you learn to recognise them. You can learn to recognise them through your language and behaviour. This is often why book projects fail – people simply do not know why they may get into overwhelm or lose the motivation to write. It’s all down to your preferences.

Having a preference for a particular pattern of behaviour can be very beneficial when that pattern is useful in a particular context. On the other hand, you might find it difficult to adapt your behaviour, even when that way of doing something could be more beneficial. Consider how being more flexible with your thinking and behaviour may lead to more productive outcomes.

Are you most comfortable, planning, writing or editing?

I ask this because aspects of planning, writing and editing your book will be easier for some than others. I am often gently ‘berated’ by my copy editor / proof reader Pat who I have given permission to tell me as it is. I believe it is important to recognise what you are good at, try to flex your style and leave what you can’t or don’t want to do, to ‘the’ experts.

Ask yourself a few questions:

When you go on a journey do you: –

  • Ask a friend for directions?
  • Plan the route?
  • Use a printed map and/or your sat nav?
  • Just head in the general direction, you know that you will get there

When you have something new, do you: –

  • Read the instructions first?
  • Head to YouTube to watch how someone else does it?
  • Ask for help?
  • Just have a go (you are the ones with the left over screws)?

When you learn something new, do you: –

  • Watch and learn, before you do?
  • Talk it through with someone first?
  • Read it through, think about it for a while, and then have a go?
  • Just jump in and try?

You see, we are all different and there are reasons why some bits are easier than others. The point is, learn why you do what you do, try to flex your style or adapt the way you do things and ask for help. Everyone has to learn how to flex their planning style to get his or her book written and get to know and love their writing style in order to engage and communicate with people who are not like them.

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