Chapter 1 – Starting your book journey

Starting your journey

No one or at least I would not embark on a journey without knowing something about where I was going. Ok, sometimes the plan might not be as good as it could be, however, I always get myself as prepared as possible. Sometimes things don’t go to plan and that’s ok, that’s life. A book is no different to any journey and by having a plan you are more likely to write and publish it, than someone with no plan at all.

Why do you want to write a book?

Today a business book adds an extra dimension to your credibility as an expert. It allows you to demonstrate your expertise, skills, knowledge, experiences and passion. A business book can support your workshops, help you to develop other products and services and be used as a highly effective marketing tool.

The business benefits to you could include a raised profile, more speaking engagements, opportunities to collaborate with others and options for you to productise your book into online programs. Imagine seeing your voice, thoughts, ideas, concepts and words in print.

Extra resources

Why do you want to write a book? Use these questions to help you.

Watch this short video 9 things to think about before you write your book.

Why become a self publisher?

It is estimated that mainstream publishers reject 98% of manuscripts but even if yours is one of the 2 % the royalties and control are minimal. The advantages of independent (self-publishing) publishing are that the author (you) remains in control throughout the process and is able to input along the way with regards to many aspects including cover design, title, illustrations, specific marketing, translation, formatting and editorial freedom. It may be that as the author you have your own platform already, may be through social media, speaking, networking, email marketing, training events or exhibitions. But retaining control of your book and receiving greatly increased royalties is a very attractive way forward for most.

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