Writing a book? Get to the heart with why

Why are you writing a book?

Are you ready to take a deeper look at your why and to get a greater understanding of how your why will impact your book and your personal brand?

Who better to explain about getting to your books why than, Simon Sinex, Author of Start with Why

This video is 18 minutes long and is well worth watching.

Simon says “People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe

Readers want why, not what.

Most people only care about themselves when it comes to buying (and probably most things in life). That is not to say we are all uncaring and selfish beings, what it means is that we operate from an emotional bias. Every act fulfills an emotional need. Some of which have greater priority over others.

Consider the last book that you bought, why did you buy it? Was it free? Did you have to to buy it for a reason? Did someone tell you it was a great book? Did you need something in a particular book to make you feel a certain way? What about acquiring new knowledge that would help you?

The Limbic system, is the part of the brain which controls this. When it comes to learning, short-term and long-term memory and memories of your life experiences the Limbic system is critical. Getting connected to your why will help your brain to grow. Not only that, imagine others who emotionally connect to you and buy your book because they believe in YOUR WHY – how powerful is that?

On my bookshelf are two books that came recommended, about brain plasticity. They are fascinating to me, because I want to learn more about how I can keep my brain growing – very important as you get older. And I want to understand more about how to help my clients with writing a book. I get a wonderful feeling when I can understand someone better and can support them to get over being stuck, for example.

Words emotionally connect people

[pullquote align=”normal”]Do you believe that writing a book is a left or right-brained activity? [/pullquote]

I believe writing a book uses your whole brain. Sometimes creative, logical, big picture, detail and many more things. As you plan, write or edit many different parts of the brain are being used, some parts of the brain will be more in charge of some tasks than others, but essentially all tasks travel between all parts. This intriguing grey lump will help you to get your ‘why’ out in a book, because words put in a certain order, aka your stories will emotionally connect people. Language makes things easier to understand and when you pour the language of what inspires (your WHY) you into your book, it will inspire others.

[Tweet “Knowing that your words have such power should make you want to get in touch with your why before you write”]

Knowing that your words have the power to change you and the vast world beyond you should be grabbing you by the short and curlies. It should make you want to watch this video and get deeply in touch with your why – before you put pen to paper.

[pullquote align=”normal”]What is your why for writing a book? [/pullquote]

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Plan your non fiction book
Plan your non-fiction book


Plan your non-fiction book in a weekend has been designed to help you to be able to undertake all of the vital planning tasks that make writing a book – simple and stress free

Each day to help you create your book, I am going to answer these essential planning questions:-

  • What kind of planner am I and why is this important to know?
  • What tools and resources do I need?
  • What is the process and cost of writing and publishing a book?
  • How long will it take me?
  • How do I get ideas for my book?
  • How do I choose the ONE big idea for my book?
  • What is an outline and how do I create one?
  • How can I structure my chapters?
  • How do I create and use a book proposal?

PS: I am not a scientist, so if you know more about the brain and why, please so share.

Creating the right environment to write

I don’t know about you, but I need to write where I have light, space, silence and delicious aromas. My oil burner is never far away. My environment is so important. When friends tell me that they write in noisy cafes, I cringe and almost disintegrate in horror.

When clients tell me that they feel stuck with their writing, one question I always ask is… ‘where are you writing?’. Being in the right place, truly does make a difference.

Decide where you want to write

In bed, the lounge, conservatory, your office, in your favourite comfy chair.  It is important that you find a place where you feel at ease, which relaxes you, and enables you the comfort and space to begin and continue to write.

After where, it’s when

  • When do you want to write?
  • First thing in the morning?
  • Last thing at night? In the evening after dinner?

Mornings are my favourite time of day, but often they are disrupted by Marley Moo licking my screen or wanting a cuddle and how can you refuse a beautiful dog a cuddle? So I write when I can.

What else needs to happen to help you to write?

For example if you are an auditory person you may like to have some music on, if you are kinaesthetic you might like to have nice things that you can feel and if you are visual you might like to be in a place where you can see lovely things. There are other things that you may like, for example to burn incense or light a scented candle and if you love your food how about a nice cup of tea and some raw chocolates?

There will always be a perfect time and space for you to write, which suits your personal life style and your unique preferences.  It is so important to your creativity to create and own your environment.

Writing a book – ways to get to first draft

Ways to get to first draft

Forget introductions, one of the reasons we get stuck writing is that we are trying to work out what our introduction should say.  Write the content and then come back to the introduction.  Guess what? As you write your content, you will invariably change your mind or direction.  Save the introduction for your second draft.

Your outline plan will contain lots of hints, tips and research to jog your memory.  If you get to a section that you can’t write, put some keywords in another colour in, so that you can see where your gaps are and come back to them later.

Keep a log of things that you have to come back to.

Getting to first draft rules

  • Break the rules and just write the way you want, edit when you want.
  • Don’t worry about spelling or punctuation at all at this stage, just get your ideas out.
  • Flow doesn’t always come, so write when you can or move onto an area that does flow.
  • Your first draft is just that, the foundation, giving you the chance in later drafts to really turn it into something great.
  • Turn off the critical voices, what do they know about first drafts anyway?
  • Shoot your inner perfectionist in the head, constant worrying about your first draft will get you no-where.
  • Commit to getting your first draft done by a certain date.
  • Writing is hard work, when the going gets tough, remember your commitment and just get on with it.
  • Think big picture, forget getting bogged down in too much detail.

First drafts suck

When we get to the end of our first draft, elation is usually followed by embarrassment as you read through what you have written.

Get over it and congratulate yourself on coming this far.